Photography has never been more relevant in other fields like it has in recent years, ever increasing in its versatility among other exciting developments. It is said that “a single photo speaks a thousand words,” little wonder it speaks very well in the arena of interior photography and Real Estate, as it does in several other fields.
The increasing demand for photo contents has birthed a whole new world of photography, which, in one way or another, can be linked to the remarkable contributions of photo-app developers from all around the world.
This significant development in the photography domain has however led to an intensely competitive environment with many photographers bidding against each other to remain in the game.
Like most business environment/niches, competition is a necessary fun part, with leading players striving to retain their place least they are overtaken by others.
Staying Ahead of the Competition
Staying tops in a business competition, these days does require much more than hard work. While hard work may get the job started, take it midway, or to completion, it wouldn’t suffice for being ahead of the competition.
Quick work, we know, is relative. But there is a kind that keeps you ahead of the competition. I call it, “staying updated with relevant knowledge and information” – doing your research right, and continuing in the same. Knowledge and intelligence, we know, is power. But in the field of business, it could also mean survival, and photography is no different.
Many photographers that shoot Interior photography are usually in active collaboration with clients and individuals in Real Estate, Interior Décor, Architecture and others fields that place prime importance on photo contents.
These people have varied thoughts, taste, and opinions about what and how they’d rather have you, as a photographer, capture their space or property – angle, perspective and the likes. You would, therefore, need a ‘leveraging factor’ that distinguishes you from the crowd if you’d remain relevant in the competition.
Interior Photography as a Business
As a professional Interior photographer, you must never forget that you’re also in the moneymaking business, and need to stay relevant to your clients if you’d stay on top of your game.
The keyword, “relevance”, goes beyond just meeting your customers’ demands, rather it includes your business gestures like the speed of delivery, quality of service, relationship building among others. Among all of these, you must always remember what I call the “multiplication factor.”
The Multiplication faction is that system or strategy you adopt that enables to attend to more customers within a given period of time/work hours. Simply put, it’s knowing or developing a strategy that could help you increase the number of jobs you are able to take and professionally deliver, with speed, not compromising quality or other sharp points that brought you tops in the first place. It is how you are able to continually increase your client base at any given point in time.
Time and money are assets you want guard jealously and invest in exchange for more. How you put these two, time and money, to use could go a long way to determining how successful you’d be.
Shooting HDR is the second, which is equally as important as the first. Not only does shooting your Interiors in HDR, coupled with an app like Aurora HDR, enhance the quality of your work, but it also saves you a lot of time that you do not have and makes your photos become your clients’ favorite.
If you’re really going to stand out from the crowd, shooting interiors, HDR post processing in Aurora HDR isn’t a technique you want to avoid.
How to Shoot Exceptional HDR Interior Photographs
Contrary to some speculations about shooting HDR in Interiors and Real Estate, how that it compromises the image quality and overall appeal, HDR remains one of the most efficient techniques for capturing the tonal range of any scene.
It all depends on how you shoot your HDR pictures, and the HDR app you are using. Aurora HDR is a fantastic HDR image editor that saves you an enormous amount of time and guesswork that sometimes go into HDR processing. However, your shooting techniques are equally as important as your post-shooting (HDR) touch-ups.
How to Capture Bracket Exposures?
This is probably the most important part of the job, and it begins with your tools or equipment. The kind of camera you use, lens and tripod contribute significantly to the overall outcome. You also want to consider the possibility of needing a directional supplemental lighting.
Having a camera that’s compatible with wireless triggers, cable release, and changeable wide-angle lenses could make a whole lot of difference. Recommended glass types are 10 – 22 mm or 12 – 24 mm for cropped-sensor cameras, and 16 – 35 mm for full-frame sensor cameras.
Tilt-shift or zoom lenses are ideal for interior photography and Real Estate images. They provide the smartest and most convenient way to capture converging vertical appearances like wall edges as well as the inevitable sight of window and door frames. Not forgetting importing techniques like shooting angle, perspective, and the likes.
Since you’re shooting in HDR, it’s advisable to set your camera to AEB (Auto Exposure) mode; EV Spacing +/- 2 EV, or the maximum EV spacing your camera supports.
You also want to have a consistent frame or correctly aligned images for your HDR post processing. This is where your tripod comes in handy. Wireless triggers, self-timers, and cable release could also help to significantly reduce camera movements.
How to Choose Lighting?
This is one aspect you never want to be found wanting. Aurora HDR is great at complementing an image’s highlight, mid-tone and shadow details. You’d, however, require a directional light source for it to do so effectively. While your camera flash may provide some degree of illumination, it isn’t a constant light source, hence the need for some directional lighting which would eventually payoff at the end of the day.
When shooting interiors that have mixed lighting effects, depending on the intensity, it’s advisable you control these effects by color-matching the lights or by just using Aurora HDR color correction tools to make the necessary amendments during your post processing.
Merge the Photos in Aurora HDR
Aurora is, by far, the best HDR program you can find on the market today. Jointly designed by Macphun and the world’s renowned HDR photographer, Trey Ratcliff, the app features a rich collection of powerful and highly intuitive HDR tools and options that give you tremendous control over your exposures in simple mouse clicks.
All you ever need to do is get your exposures into Aurora, and the rest is history – HDR, Tone Mapping, Photo Retouching and all, as a standalone app or as HDR Photoshop CS6 plugin as well. Your clients would find it hard resisting the ingenuity and appeal that emanates from your realistic, natural-looking HDR images.
Make your Photos Sell
Having had your exposures processed and retouched in Aurora, the final and most important step is delivery. Knowing how your client intends to use the images, in print or web, is equally as important. It is generally advisable that you use low resolutions for web images and high resolutions for print.
Creating both versions could be a great idea, and very rewarding too – determining whether or not your client would need you for the next project.